Most companies try to answer that with traditional – ahem, BORING – marketing methods that are becoming less and less effective by the day as AI drowns the world in bland, copycat content.
It's time to give them a better answer.
We help you discover those answers to clarify who you are, what you believe, and what makes you and your company unique.
Nothing fake, no acting lessons needed – just you, armed with the confidence of new frameworks and skills on top of your existing expertise.
Because when you show up as a genuine human being with actual thoughts on how to improve the lives of the people you serve, that’s thought leadership. No TED talks or best-selling books required.
It's the kind of thought leadership that's inherently relatable because it’s inherently human.
Every appearance you make can be turned into multiple, often dozens of human-driven pieces multiplied across your company’s marketing channels – smaller input from you, huge output potential for them.
You and your company are already awesome in your own way. It's time the world knows about it, so they can choose to work with you.
Because you’re the now the obvious, trusted choice.
"We have been working with Jeff for a year, and the transformation I’ve witnessed in our thought leaders—everything from their posture on camera, their confidence, and ability to captivate an audience with a personal narrative—is something you can only see from a professional like Jeff. He is easy to work with, down to earth, and an exceptional human!"
ROXANNE RAYNOR, Virtual CFO Partnerships & Podcast Coordinator, Summit Virtual CFO by Anders
"I wanted to send a quick note to let you all know how well the interview went with Dan. I can honestly say it was a fun and interesting interview, and Dan came across as relaxed and knowledgeable. Sponsorship or not, this will be an interesting interview for our audience, and I really appreciate you taking the time to be on the show."
JOE TERRY, Producer at Transport Topics, National News Outlet for the Transportation Industry
"You have really given me some insight as to thinking about my audience and the message that they want to hear – relating the stories to them and making them feel like they know exactly what I am talking about, as they have had the same experience. Appreciate you.” (emphasis his)
DAN RUTHERFORD, Virtual CFO, Former VP Operations for $150M Logistics Company
Guillermo Rodriguez spent 20 years in corporate finance at a multi-billion-dollar construction and engineering group.
During the Covid pandemic, corporate policies conflicted with Guillermo’s own beliefs for health and wellness, and he decided to take his years of financial experience to support the cannabis industry as a Virtual CFO.
Since beginning coaching work with Story Greenlight, he is actively expanding his industry relationships through industry associations, appearing regularly as a guest expert in the cannabis space, and hosting his own cannabis industry podcast.
"Dude. Your work with Guillermo has been amazing. He’s doing AWESOME.”"
JOEY KINNEY, Onboarding CFO, Summit Virtual CFO by Anders, Co-Host Virtual CPA Success Show, Co-Host The Young CPA Success Show
And that's not all:
Accounting experts live in the numbers. Numbers are predictable and orderly.
Human beings? Not so much.
Until you truly understand and communicate to the actual mental and emotional state of your team and your clients, all the numbers in the world are not enough to build the trust that is critical for what you do.
We use curated theory and proprietary frameworks that help you go beyond the numbers and industry jargon to see your world and your clients in a new way.
Then we help you put in the reps to truly understand and connect with your team members and clients in ways that help your people AND your business to thrive.
"Based on the work Jeff and I did together, one conversation resolved a misunderstanding that kept a large client from leaving and saved our company almost $200,000 in future revenue."
TOM WADELTON, CPA, CGMA, MBA, Virtual CFO, Co-Host Modern CPA Success Show, Former Corporate Finance for Fortune 200 Pharmaceutical Firm
"After talking through things with you, I was able to change the way I positioned my presentation to one of my clients. I could see the weight lift off her shoulders when she saw that she didn’t have to choose between her company in the future and taking care of her people right now. We were both in tears by the end of the call! It reaffirmed how fulfilling this role really is for me!"
HANNAH HOOD, Virtual CFO, Co-Host The Young CPA Success Show
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